What clients say
★★★★★
"Before SoList, we were running ads with no real idea whether they were working. Within 90 days we had a clear pipeline for the first time. We went from guessing to knowing."
★★★★★
"We'd tried two agencies before SoList. Same story both times — great pitch, junior team, no results. SoList is genuinely different. The reporting alone changed how we make decisions."
★★★★★
"Cost per lead dropped 38% in the first 60 days. More importantly, lead quality improved — we're closing faster because the funnel actually qualifies people before they reach us."
★★★★★
"The clarity audit sold me. They found three specific problems in our funnel in week one — all three things our previous agency had ignored for months."
★★★★★
"The weekly calls are unlike anything I've experienced with an agency. Actual strategy, actual numbers, actual decisions. Not a status update dressed up as a meeting."
★★★★★
"Six months in, we scaled ad spend 3x while cost per acquisition went down. That's what a system looks like versus a campaign — and it's exactly what SoList promised."
★★★★★
"Before SoList, we were running ads with no real idea whether they were working. Within 90 days we had a clear pipeline for the first time. We went from guessing to knowing."
★★★★★
"We'd tried two agencies before SoList. Same story both times — great pitch, junior team, no results. SoList is genuinely different. The reporting alone changed how we make decisions."
★★★★★
"Cost per lead dropped 38% in the first 60 days. More importantly, lead quality improved — we're closing faster because the funnel actually qualifies people before they reach us."
★★★★★
"The clarity audit sold me. They found three specific problems in our funnel in week one — all three things our previous agency had ignored for months."
★★★★★
"The weekly calls are unlike anything I've experienced with an agency. Actual strategy, actual numbers, actual decisions. Not a status update dressed up as a meeting."
★★★★★
"Six months in, we scaled ad spend 3x while cost per acquisition went down. That's what a system looks like versus a campaign — and it's exactly what SoList promised."
By The Numbers
Results that show up in your revenue —
not just your reports.
0%
Average reduction in cost per lead within the first 60 days
0×
Average ROAS improvement within 90 days of system launch
0%
Client retention rate past the initial 3-month engagement
0mo
Average client retention — because systems compound over time
Results based on client averages. Individual results vary based on industry, ad spend, and starting point.
Before & After
What a working system
actually looks like.
These scenarios reflect common situations we see with service businesses. The specifics change — the pattern doesn't.
HVAC Company — $2.1M Revenue
✕ Before SoList
Running ads blind with no tracking, no funnel, no follow-up.
- —$4,200/mo in ad spend with zero conversion tracking
- —Leads going to a generic homepage with no clear CTA
- —No email follow-up — leads went cold within 24 hours
- —No idea which campaigns were producing booked jobs
- —Previous agency reported on clicks and impressions only
✓ After SoList
A complete system — tracking, landing pages, nurture, weekly optimization.
- ✓Full conversion tracking across Meta + Google
- ✓Dedicated landing page built and A/B tested
- ✓5-email nurture sequence capturing cold leads
- ✓Weekly dashboard showing real CPL, CAC, ROAS
- ✓Budget reallocated to the top 2 performing campaigns
90-Day Outcome
CPL dropped from $187 to $94. Pipeline increased 2.4× on the same budget.
Landscaping Group — $890K Revenue
✕ Before SoList
Seasonal spikes but no system to smooth the feast-or-famine cycle.
- —80% of leads came from referrals — zero predictability
- —No paid advertising in place whatsoever
- —Website hadn't been updated in 3 years
- —No CRM — leads tracked in a shared spreadsheet
- —Revenue dipped 40% every single off-season
✓ After SoList
A lead generation system running year-round — not just when referrals happen.
- ✓Meta campaigns targeting homeowners in service zip codes
- ✓New landing page with quote form and instant follow-up
- ✓CRM set up with automated lead routing to sales
- ✓Off-season email campaign to past clients for upsells
- ✓Review generation system — Google reviews up from 12 to 67
6-Month Outcome
First year with no significant off-season dip. 34 new non-referral clients in 6 months.
Roofing Company — $3.4M Revenue
✕ Before SoList
Scaling ad spend without a system — burning budget on unqualified leads.
- —$12,000/mo ad spend with no lead scoring or qualification
- —Sales team wasting time on leads that couldn't convert
- —No A/B testing — same creative running for 8 months
- —CAC increased 60% over 12 months with no explanation
- —Agency reported "great engagement" — revenue disagreed
✓ After SoList
Smarter spend, qualified pipeline, a sales team that closes instead of chases.
- ✓Full audit — 3 underperforming campaigns cut immediately
- ✓Lead qualification via landing page before any sales contact
- ✓A/B testing rotation — new creative tested every 3 weeks
- ✓CAC tracking connected directly to closed revenue in CRM
- ✓Same spend redistributed — 3.2× more qualified leads
90-Day Outcome
CAC reduced 41%. Sales close rate improved from 22% to 31% on higher-quality leads.